Display typeface

Typography excercises

Logo inspiration

A simple logo but easy to know what it means and is about. No words are needed to say what the company is ans what it sells as the logo itself sells it.

Well idenifiable logo, you could remove the AFL name from it and still know that it was promoting the AFL since the four stichings are really the four goal posts.

Clever logo of a face which looks to be winking but it in fact it has the LG words within a circle. The L is the nose and the G is the cheek, mouth and the right eye (winking). LG could drop the wording and use the "icon" but keep the slogan "Lifes Good".

Simple logo that everyone knows what it means and what it sells. Not a lot has changed with it over the years.

Newish logo for the Duke of Kent Hotel in Wagga Wagga, very stylish and grand.

iPod ad

iPod London 2012 mock-ups

Needs and wants in Wagga Wagga

Need

Teenage activities

Funland

Amusement Park

Family -

Laser tag

Local music/gigs

Basement

The Big Thing (centre)

Roller skating ring

Leagues club

Function centre that alternates/multi purpose

Bowling alley - age alcohol areas

Backpackers/cheap accommodation

Red lion - revamp accommodation

Formule 1

Australia Arcade

1 bedroom flats - long or short term no lease

Old hospital utilised

Hospital/Health-care

Security

Health-care

Dental - public dental clinic

Technology to take mind of pain/wait

Taxi system/community transport

Foods - TAFE

Incentives to bring doctors/nurses (state of the art facilities)

Teenages - present music/art to patients

Industy

Railway Bomen - upgrade

Airport - upgrade - jets - international

Recycle

Incentives for organic grown farmers

Primary industry utilised

Supermarkets

Boutique

Organic

Farmer support

Community supermarket

Permanent market site

Community discount

Food barn for the poor (provide proof)

River

Philadelphia - Restaurant - organic/local

Dance hall

Flood resistent restaurant/display home/local produce/health/organic

Catch your own fish

Noahs ark of the river

Sandcastle competition

Gumi festival - parades/miss gumi

Aquarium

Want

Lake

Slides - Lake Talbot

Paddle boats

Skiing competition

Sailing

Beach - sandcastles

Cafe

Markets

Lighting up at night

Fireworks

Restaurant

Organic

Grow your own

Catch your own

Flash room (ie boat club decoration, fairy lights)

Poker machines

Large poker machine

Put a limit/governor on it

Lower coinage ie: 5c, 10c ect

Backlash on taxes

David Carson

Questions about David Carson

1. Q:David is best known for? A:His innovation of magazine design and the use of experimental typography. (Source: http://en.wikipedia.org/wiki/David Carson (graphic designer))
2. Q:Some of his highest profile clients. A:ARMANI, Boss Corporation, Nine Inch Nails, Quiksilver, Western Union. (Source: http://www.davidcarsondesign.com/category/clients/)
3. Q:Education. A:David attended University of Arizona for a two week graphics course in 1980, he also attended San Diego State University, Oregon College of Commercial Art and also undertook a three week workshop in graphic design while teaching in Switzerland.
4. Q:Birth date/place. A:8th of September 1954 in Corpus Christi, Texas.
5. Q:Exhibited in which countries. A:His photography has been exhibited in San Francisco and Europe (including London). (Source: http://www.gingkopress.com/03-gra/trek-david-carson.html)
6. Q:Software he uses for television commercial (motion graphics). A:David uses Adobe After Effects, before AE, he used "very expensive suites in post-editing houses in Los Angeles and New York". (Source: http://layersmagazine.com/an-interview-with-david-carson.html)
7. Q:Where does he surf every winter? A:He surfs in the Caribbean during the winter.
8. Q:What is Ray Gun? A:It was an Rock-&-Roll magazine which was first published in 1992. (Source: http://en.wikipedia.org/wiki/Ray Gun (magazine))
9. What is "The End Of Print" about? A:The book contains work done by David early on in his career and looks into the impact he has had on graphic design.
10. Q:How would you describe Davids work for Quiksilver? A:Modern Retro but using elements from the 60s/70s and mixing them with modern work such as photographs to create advertising that targets the surfing and skating crowd by making the brand look different but cool and a must have.
11. Q:What is David's association with Nine Inch Nails and Trent Reznor? A:David uses his own photographs and designs the album covers. <!--Need to do more research on this question, Google isn't helping much-->
12. Q:Why would David use Franklin Gothic type on the poster of "Helvetica" the film? A: On his site, he stated it was done as a "joke". (Source: http://www.davidcarsondesign.com/2006/11/29/two-posters-for-the-film-helvetica-by-gary-hustwit/)
13. Q:What do you think about his treatment for the Armani campaign? A:I think it is interesting as a graphic however I don't get what it's about, unlike the Quiksilver adverts.
14. Q:How does David regard his progression in design aesthetics? A:"personal, intuitive and extremely self-indulgent" (Source: http://www.underconsideration.com/speakup/interviews/carson.html)
15. Q:What is TREK? A:It is a graphic design book by David, with illustrations of his work.
16. Q:What does David think sets him apart from other designers? A:He has no formal training and uses his trusts his intuition.
17. Q:How does David keep pushing the boundaries of Graphic Design? A:He doesn't deliberately mean to "break the rules" and only does it by following what makes sense to him and his style.
18. Q:Does Davids background in sociology play a role in his work? A:Yes, he likes to design his work to allow the user to have a response and allowing them to see a real event and to interpret it.
19. Q:Ok you've read enough. What do YOU think? Give me your thoughts. I'm going to ask you in class too so get some stuff down on your blog... A:I think most of his work, such as the adverts for Quiksilver, Mumbo and Boss Corporation) is good and uniquely David Carson but some of his work I do not get and leaves me thinking to myself, what the hell is that about.

Sudanese Restaurant exercise

Questions:

• What is your budget and deadline for the logo?
• What will your business' main purpose be (e.g. Sudanese or a mixture of African food)?
• Who is your target audience and the message you want to convey to them?
• What elements would like to be in the logo such as colour, text, layout, size and design?
• Is there any logos which you like and does the competition have any logos?
• Do you have any ideas on the name you would like to be in the title?
• What type of file format does the logo have to be in (e.g. tiff)?
• Will I still have some rights to use the logo in my portfolio?

Possible names (brain storming):

• Sudanese Sensations Restaurant - A Taste of Sudan
• Cuisine of Sudan Restaurant
• A Taste of Sudan Restaurant
• Sudanese on Fitzmaurice
• Sudanese by the Bridge
• Sudanese Cuisine Safari
• Safari of Sudanese Cuisine
• Sudan Food Safari